ABOUT Purelace


We've been committed to helping you find the best in wigs, hairpieces and extensions. Whether you're new to wearable hair or not, our expert tips and guides are sure to help you make the right choices. Our Wig Experts are licensed cosmetologists, professional hair stylists, and wig lovers. With this valuable team we are able to offer the best selection of brands and styles along with useful guides and tips. And, they always share their favorites with you -- tested by our staff and chosen by our experts!

What Makes Us Different

Your outstanding shopping experience is our top priority. We go the extra mile to bring you better images, video and guides to help you find exactly what you are looking for. We want each and every one of our clients to look and feel fabulous. 

The secret to our success is every one of you! We appreciate your perspective on products and love to see every one of the photos and stories shared on our site. You inspire and remind us what we do goes way beyond simply offering wearable hair. Wigs, hair pieces, and hair extensions have the power to make the wearer feel confident and beautiful and empowered to face the world. 

Our Vision

WE provide the highest quality beauty and hair products in the industry, while ensuring professional and informed expert assistance for a pampering online shopping experience.

Our Mission

With the ever-increasing popularity of online shopping, we continually strive to instill confidence in our clients by offering quality beauty and hair products and industry expertise. Our desire is to provide an internet beauty source, which offers a customer service experience beyond reproach. We believe everyone can and deserves to be beautiful.

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